What is it?
Ello is a beautiful, simple and ad-free social network that supports posting and private messaging. It is different from Facebook, Twitter, Tumblr and Whatsapp because they will not track, record and convert every post you share into data. Ello opened to the public on 7 August with 90 users on an invite-only basis.

Why is it cool?
Is it cool because it is a real open en new social network. Facebook came up with a ‘real names’ requirement on users, but with Ello you can use a fake name. Ello explains: ‘We believes a social network can be a tool for empowerment. Not a tool to decieve, coerce and manipulate – but a place to connect, create and celebrate life.’

Why has it future growth potential?
It has future growth potential because all kind of people can use the social network Ello.  Drag artists for example who don’t want to use their real names in the social media. You can be who you want to be. Ello-users have also more influence on their privacy, which is very important nowadays. We want real messages and opinions without advertisements and censor.



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