What is it?
The American Nickolay Lamm has developed a realistic Barbie doll complete with acne, stretch marks and cellulite. He used a 3D-model to create the real Barbie. He made pictures of the ‘perfect’ Barbie and his developed doll to show the difference. There are a lot of enthusiastic comments of women about the photos and the created doll.
Why is it cool?
Artist Nickolay Lamm, from Pitssburgh created a Barbie named ‘Lammily’ based on government measurements of an average 19-year-old American woman. Lammily’s tag line is ‘Average is beautiful.’ He wanted to offer an alternative to the ‘perfect’ Barbie and other fashion dolls that perpetuate outrageously unrealistic beauty standards. ‘I think a realistic sized doll is important because, when I look at current dolls on the market, I can’t help but notice how disproportionate they are,’ Mr Lamm told Salon.
Why has it future growth potential?
It is very important these days because we don’t believe perfect stories, products or people anymore. We want to be accepted for who we are and we crave to recognize ourselfs in things. Designers and artists have to tell a real story about their services and products. By making a doll real the attention is taken away from the body in to what the doll actually does. Authenticity is also still very important.